The next in our series of product photography articles discusses how to create the best photographs possible for the e-commerce platform Etsy. Just with any other e-commerce platform, product photographs can make or break customer interest and conversion rates, so … Read More
To start off, let’s clarify briefly what a macro lens is and why it’s often mentioned as a key part of your product photography equipment. In essence, the main advantage of a macro lens over a more standard type of … Read More
Let’s start off by defining the key term in this title – packshot studio. In essence, this is a product photographer or team who create product photos (packshots) for their clients. These images will traditionally include the product itself, all … Read More
Anyone who is serious about product photography needs to take the time to understand the role of light in the process. While there is a mistaken belief that product photography is more limited compared to images taken with live models, … Read More