What Do The Modes on A Digital Camera Mean? – Part 2

The second part of our look at the most important modes on a camera and what they mean for a product photographer or packshot studio. We do understand every camera will differ slightly, but these fundamental modes are on almost all cameras so it is a great place to start for those who want to […]

What is Split Colour Lighting and How Can I Use it?

An interesting topic we’ve seen mentioned online and discussed by various product photographers is split colour lighting. As a result, we’ve put together a brief summary of what this concept is and how it can be used by a commercial photographer to deliver truly outstanding shots for their clients. So what is split lighting? We […]

How to Photograph Watches?

There are some truly interesting and yet challenging areas of product photography and today we are going to touch on a sub-section of jewellery photography, watches. Just like other smaller products that require images for marketing and e-commerce purposes, watches often have a lot of detail that must be shown off whilst also telling a […]

How Can I Apply Different Perspective Techniques to My Product Photography?

Within the world of product photography, a packshot photographer is likely to need to control the appearance of depth in a shot. Whether this is a simple image of a product or a lifestyle shot outdoors with multiple subjects and props. Fundamentally, photography is all about recreating that real-world 3-D image in a 2-D photograph […]

What Do The Modes on A Digital Camera Mean? – Part 1

A product photographer must know their equipment and how to get the best out of it! Whether you’ve just upgraded to a brand new camera or are in the early stages of your career and want to improve your understanding, this short guide will touch on the key modes of a digital camera and what […]

How Do I Improve My Product Photography?

No matter whether you’re a novice product photographer, part of a big team or an experienced solo commercial photographer it is important to always strive to be better. The question of how to improve product photography is one frequently asked and as a result, we’ve put together four key areas to think about along with […]

Is It Important to Have My Own Photography Style?

The world of product photography can be as formulaic or as creative as you want it to be. As a packshot photographer, the more you work on your own style and creative approach then the greater the impact your product photos can have. We always want to deliver a product that clients will love and […]

Is Video Colour Grading Different to Photo Colour Grading?

As a product photographer or packshot studio, you may be experienced in the process of colour grading your product photographs. With the growing importance of videos in terms of marketing and selling products, it is important to get to grips with video colour grading. The aim of this introductory article is to dispel the myth […]

How to Use a Softbox for Photography Lighting.

This article may seem to go against a lot of the advice out there for a product photographer, or any other type of commercial photographer. That is because softboxes are a fantastic source of lighting and we stand by that statement but we do believe there are situations where you can look beyond a softbox […]

How To: Food Photography

One of the most difficult areas of product photography is food photography and as a result, we often see people searching for how to improve their food shots and what to avoid when taking on this kind of job as a packshot photographer. In this industry, one of the most important requirements is to make […]