What is Split Colour Lighting and How Can I Use it?

An interesting topic we’ve seen mentioned online and discussed by various product photographers is split colour lighting. As a result, we’ve put together a brief summary of what this concept is and how it can be used by a commercial photographer to deliver truly outstanding shots for their clients. So what is split lighting? We […]

How to Photograph Watches?

There are some truly interesting and yet challenging areas of product photography and today we are going to touch on a sub-section of jewellery photography, watches. Just like other smaller products that require images for marketing and e-commerce purposes, watches often have a lot of detail that must be shown off whilst also telling a […]

How Do I Improve My Product Photography?

No matter whether you’re a novice product photographer, part of a big team or an experienced solo commercial photographer it is important to always strive to be better. The question of how to improve product photography is one frequently asked and as a result, we’ve put together four key areas to think about along with […]

How to Use a Softbox for Photography Lighting.

This article may seem to go against a lot of the advice out there for a product photographer, or any other type of commercial photographer. That is because softboxes are a fantastic source of lighting and we stand by that statement but we do believe there are situations where you can look beyond a softbox […]

What Do Photography Abbreviations Mean? G to P

The next part in our series of photography abbreviations covers everything from understanding what a guide number is, to megapixels and pixels per inch. The world of product photography can at times, be overcomplicated and it is our goal to gradually help make the various abbreviations and terminology easier to understand. GN – Guide number […]

How Can I Improve The Style of My Product Photography?

If you’re been searching around for tips on how to improve the styling of your photos as a product photographer or packshot studio then look no further. We’ve put together some of the best styling tips out there, based on years of experience delivering outstanding results. Get to know your client The very first tip […]

Why 360-Degree Product Photographs Are So Important

A 360-degree product photograph has become one of the most important shots for any product photographer or packshot studio. This is in part due to the competitive nature of e-commerce and the need to find innovative ways to improve conversion rates. Compare an e-commerce store to a bricks and mortar store. Your customers can’t interact […]

Top Tips for a Product Photographer Scouting Locations

A professional product photographer will spend a lot of their time out in the world, discovering new locations or managing outdoor photoshoots. This is perhaps most common when working with fashion photography and there are some great tips for how to scout locations and find the right spot to tell your story. Check the lighting […]

Top Advice For Perfecting Your Amazon Image Strategy

In a previous article, we discussed the Amazon image requirements for anyone wishing to list products on their website. The next stage is to think about perfecting those images to drive conversions and sell your products. This is where a quality product photographer or packshot studio will be able to help take your images to […]

How 360 Product Photography Works

One of the biggest challenges when shopping online is making sure consumers can gain access to a full view of your products in all their glory. In the absence of the sensory experience where consumers in bricks and mortar stores can touch, hold, feel and smell the product, online shopping presents much more of a […]