What Do The Modes on A Digital Camera Mean? – Part 1

A product photographer must know their equipment and how to get the best out of it! Whether you’ve just upgraded to a brand new camera or are in the early stages of your career and want to improve your understanding, this short guide will touch on the key modes of a digital camera and what […]

How To Use Twitter For My Photography Business?

An experienced product photographer will regularly work with clients on social media content, whether that is as a promotional tool or for creating brand awareness. This doesn’t always mean that photographers use social media in the right way to benefit their own product photography and this article is about how to use Twitter in the […]

How Much Shadow Should I Use in My Product Photography?

We are fortunate to work in an era of modern camera equipment that allows a product photographer or packshot studio to capture all of the luminosities between the darkest and brightest parts of an image. The question this raises is what is the most effective set up and whether we need everything within this dynamic […]

Do You Pay Enough Attention To Your Background?

As a product photographer, your immediate response to this question would probably be a confident yes! However, it is always a question worth asking as we believe every photographer and packshot studio should take the time to reflect and improve. Take a moment to look back at some of your photographs and think about whether […]

Lighting Terms That A Product Photographer Needs To Know – Part 1

There are countless terms out there in the world of photography that any commercial photographer or product photographer of any type should be aware of. When we narrow this down to lighting terms, there are many to get your head around and understand. We’ve put together a shortlist of some key terms that we feel […]

Interesting Camera Features That Will Transform Your Photos

There are some truly wonderful and exciting features that many modern cameras have, which many professionals in product photography forget to use. This is in part because a lot of the cameras do most of the hard work for you, or each packshot photographer has it customised to their own preference. We’ve put together some […]

The Most Important Accessories For Product Videography

As a commercial photographer, it is essential that you have all the right equipment when delivering your product photography services. This is also true when creating product videos for clients and whilst much of the equipment is the same, there are some key differences. We’ve put together the main accessories required to deliver high-quality videos […]

Getting Started With Product Videography

Product photography is no longer just about taking still shots of a product from a range of angles or directions. Videography now plays an important part in e-commerce, marketing and branding so it is vital for any commercial photographer to offer this service. This article details two basic aspects of product videography and acts as […]

A Packshot Studio Guide to Photographing Small Objects

Every product photographer or packshot studio needs to know how to photograph very small objects. The starting point for all of this is making sure you have the right equipment to do the job. We’ve put together a summary of the key equipment that should be in every product photographer’s box of tricks. Lenses The […]

6 Fantastic Tricks for Food and Drink Photography

Working in the world of product photography, you get the opportunity to work on a range of products, brands and sectors. It may be clothing photography one week, or food photography the next and today we are going to highlight some fantastic tricks for getting stunning food and drink product photographs. Colourful Images It may […]