How Do I Set Up My New Camera?

It may seem pretty obvious as a product photographer to make sure you set up your new camera correctly, but many people gloss over some of the most important steps. It can be exciting getting to grips with that shiny new camera, but getting it set up correctly will mean you can start delivering amazing […]

Should I use camera settings if I am shooting in raw file format?

Modern digital cameras offer a wealth of features, functions and settings that can not only enhance your product photography but assist those who are less experienced. For those who shoot in JPEG format, it is vital to develop an understanding of these settings and how to utilise them in different scenarios, such as for fashion […]

What Is Colour Temperature and White Balance In Photography?

In the world of product photography, we often use the white balance button on a camera to select an automatic white balance or a specific measurement. Some cameras also allow for the colour temperature to be set according to your requirements. This opens up the question of what the relationship is between white balance and […]

What is Split Colour Lighting and How Can I Use it?

An interesting topic we’ve seen mentioned online and discussed by various product photographers is split colour lighting. As a result, we’ve put together a brief summary of what this concept is and how it can be used by a commercial photographer to deliver truly outstanding shots for their clients. So what is split lighting? We […]

How to Photograph Watches?

There are some truly interesting and yet challenging areas of product photography and today we are going to touch on a sub-section of jewellery photography, watches. Just like other smaller products that require images for marketing and e-commerce purposes, watches often have a lot of detail that must be shown off whilst also telling a […]

How Can I Apply Different Perspective Techniques to My Product Photography?

Within the world of product photography, a packshot photographer is likely to need to control the appearance of depth in a shot. Whether this is a simple image of a product or a lifestyle shot outdoors with multiple subjects and props. Fundamentally, photography is all about recreating that real-world 3-D image in a 2-D photograph […]

How Do I Improve My Product Photography?

No matter whether you’re a novice product photographer, part of a big team or an experienced solo commercial photographer it is important to always strive to be better. The question of how to improve product photography is one frequently asked and as a result, we’ve put together four key areas to think about along with […]

Is It Important to Have My Own Photography Style?

The world of product photography can be as formulaic or as creative as you want it to be. As a packshot photographer, the more you work on your own style and creative approach then the greater the impact your product photos can have. We always want to deliver a product that clients will love and […]

Is Video Colour Grading Different to Photo Colour Grading?

As a product photographer or packshot studio, you may be experienced in the process of colour grading your product photographs. With the growing importance of videos in terms of marketing and selling products, it is important to get to grips with video colour grading. The aim of this introductory article is to dispel the myth […]

What Do Photography Abbreviations Mean? G to P

The next part in our series of photography abbreviations covers everything from understanding what a guide number is, to megapixels and pixels per inch. The world of product photography can at times, be overcomplicated and it is our goal to gradually help make the various abbreviations and terminology easier to understand. GN – Guide number […]