What Is Colour Temperature and White Balance In Photography?

In the world of product photography, we often use the white balance button on a camera to select an automatic white balance or a specific measurement. Some cameras also allow for the colour temperature to be set according to your requirements. This opens up the question of what the relationship is between white balance and […]

What is Split Colour Lighting and How Can I Use it?

An interesting topic we’ve seen mentioned online and discussed by various product photographers is split colour lighting. As a result, we’ve put together a brief summary of what this concept is and how it can be used by a commercial photographer to deliver truly outstanding shots for their clients. So what is split lighting? We […]

How to Photograph Watches?

There are some truly interesting and yet challenging areas of product photography and today we are going to touch on a sub-section of jewellery photography, watches. Just like other smaller products that require images for marketing and e-commerce purposes, watches often have a lot of detail that must be shown off whilst also telling a […]

How Can I Apply Different Perspective Techniques to My Product Photography?

Within the world of product photography, a packshot photographer is likely to need to control the appearance of depth in a shot. Whether this is a simple image of a product or a lifestyle shot outdoors with multiple subjects and props. Fundamentally, photography is all about recreating that real-world 3-D image in a 2-D photograph […]

What Do The Modes on A Digital Camera Mean? – Part 1

A product photographer must know their equipment and how to get the best out of it! Whether you’ve just upgraded to a brand new camera or are in the early stages of your career and want to improve your understanding, this short guide will touch on the key modes of a digital camera and what […]

Is It Important to Have My Own Photography Style?

The world of product photography can be as formulaic or as creative as you want it to be. As a packshot photographer, the more you work on your own style and creative approach then the greater the impact your product photos can have. We always want to deliver a product that clients will love and […]

How to Use a Softbox for Photography Lighting.

This article may seem to go against a lot of the advice out there for a product photographer, or any other type of commercial photographer. That is because softboxes are a fantastic source of lighting and we stand by that statement but we do believe there are situations where you can look beyond a softbox […]

How To: Food Photography

One of the most difficult areas of product photography is food photography and as a result, we often see people searching for how to improve their food shots and what to avoid when taking on this kind of job as a packshot photographer. In this industry, one of the most important requirements is to make […]

How To Photograph Glassware?

The goal of this photography article is to help shine a light on a quick and easy way to shoot glassware with minimal equipment. There are a number of ways to light and shoot glassware, so there is no single answer and it does depend on the goal of your product photographs. Take the time […]

How to Photograph Drinks.

One aspect of product photography that can be more complex than others is beverage photography. This is because there is an added level of unpredictability that comes with working with liquids, as well as glasses that create reflections. As a result, we have put together some key tips that will help improve beverage photographs taken […]