Today’s article aims to answer a question that we know many a packshot photographer and packshot studio will have asked before. What exactly is focus breathing? We will touch on what this term means, why it happens and the ways to avoid it. So let’s dive into...
As an experienced commercial photographer, you will understand the term negative space and may well have a strong understanding of how it can benefit you as a product photographer. However, it can sometimes go against logic or natural instinct when you’re just...
We’re always searching for ways to improve our product photography, whether that is by learning a new technique, buying new equipment or improving existing skills. This is true across all aspects of photography including food, fashion and jewellery photography. What...
For anyone getting into product photography, the “Rule of Thirds” will be one of the main methods you learn for understanding how to compose an image. It is quite possibly the most common theory within photography and as a packshot photographer, you will certainly...
No matter where you are on your journey as a product photographer, or even if you’ve created your own packshot studio the decision on buying a new lens will often be a complicated one. There are plenty of types to choose from and then there are the different brands to...
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