Blog

How Can I Improve My E-Commerce Photography Action Shots?

How Can I Improve My E-Commerce Photography Action Shots? For those of us who work within e-commerce photography studios or as freelance packshot photographers, the idea of action shots is not something that frequently comes up. However, there will be times when you...

What Are Easy Ways To Improve The Composition of My Shots As A Product Photographer?

A product photographer should always be searching for those improvements that make the service you provide better. It may be learning a new technique or piece of equipment, or simply making very minor improvements to how you shot a product in your packshot studio....

Can You Add Impact To A Shot As A Product Photographer By Showing Less In The Image?

Can You Add Impact To A Shot As A Product Photographer By Showing Less In The Image? As a product photographer, you are often tempted to fill a shot with wonderful, interesting items to help catch the imagination of the customer. However, this can often cause the...

Why “traditional” packshot photography is still relevant in 2016

We’ve noticed that throughout the last few years there have been many developments in the ways consumers use visual information to make purchase decisions and in the ways this is actually delivered. The key difference with e-commerce to buying real products in shops...

Different types of product photography

If you've designed and created your own products, the chances are you've already put a lot of time and effort into getting the design perfect, and hopefully you know who your target market consists of. But how can you be sure your audience gets the full impact of your...

On Line Image in 2013

Whilst taking a well earned break from the photography today I read an article on the Interactive Media in Retail Group's website, and if you're like the vast majority of our clients and run your own e-commerce site or work for a business that sells on line, then...

Product Photography Training In House

We’re pleased to announce the development of a new service here at Freshpack Photo. As of this week we’ll be offering an in house product photography training package to our clients.  In house training is something we do get requests for fairly regularly and as we’re...

first draft promotional video

Check out our promotional video for Freshpack Photo here, promoting our product photography, 360 photography, packshot and clothing photography services. It's a fairly basic first attempt to get the ball rolling, we will be adding new ones in the coming months with...