Four Top Tips on Using Product Photography to Boost Conversions

Sep 23, 2019

Four Top Tips on Using Product Photography to Boost Conversions

Beautiful product photography can make or break a brand, but it’s knowing how to use it in the most effective way that makes all the difference.

  1. Quality

There is no margin for error when it comes to your product shots because the quality is so high, and you need to utilise every opportunity to stay ahead of the competition. With options such as 360 product photography and fully styled room sets photography, every brand can use imagery to maximise their visibility and boost conversions. But you also need to get down to the details and put the work in to make sure that the images work specifically for you and your brand. This means answering key questions such as whether to use models or mannequins to best showcase your products. The better you plan and the finer the details, the higher the quality and the more effective the results!

  1. Consistency

Consistency is the name of the game with your product shots. We all know that lovely feeling of browsing through an online shop where the images fit together seamlessly thanks to consistent backgrounds, sizes and shapes, as well as consistency in the detailing such as the angle at which each shot is taken, and the colours and themes used. This will showcase your product in their most desirable light to boost conversions through the roof as online shoppers enjoy an easy-to-navigate experience and pleasant customer journey that encourages click-throughs, allows them to browse and compare different products, and provides an easy route towards payment.

  1. Branding

Potential customers are converted to buyers – and then repeat buyers – when they enjoy the overall experience that they have with your brand. High-quality photography will elicit positive associations and you can optimise this by paying close attention to detail with your shots to ensure they reflect your brand tone, style and language effectively. That way, your audience will come to recognise your brand and gain a sense of familiarity, both of which work wonders for boosting conversions.

  1. SEO

Of course, it’s also what’s on the inside that counts and learning how to exploit SEO is essential for making the most of your images to increase sales. Descriptive image file names and alt texts will boost your indexing in Google image search and increase the chances of your brand getting seen by potential customers. The alt text should be informative but not overly so about both your product and your site, as well as relevant and specific enough that it will be indexed effectively in search engines. Avoid the temptation to keyword stuff as Google frowns upon this practice and it may have a negative effect.

We have photographed thousands of products in our packshot studio for fashion, jewellery, lifestyle and furniture brands, and many more! Thanks to our top-of-the-range equipment and highly skilled team, we are confident in working with all different types of business to produce photos that reflect their unique brand image and style and work hard to increase sales. Get in touch today to find out more.

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