Why quality, professional product photography is a must for businesses

Nov 13, 2014

At Freshpack Photo we still get many enquiries from businesses who are undecided as to whether to make an investment into professional product photography or not. ‘We’re considering doing in-house’ (i.e. the graphic designer using his iPhone) , ‘we’ve spent the budget in other areas’, ‘how much difference will it really make to sales?’ etc, etc. Surprising really as the vast majority of said businesses sell online, and in competitive markets. Well, as we’re currently in the Christmas period, and the same people are no doubt experiencing buying online from the other side of the ‘e-store counter’, hopefully the benefits of high-quality product photography are becoming clear.

In the digital age there is little point spending time and money on making your product look eye catching, unique and dynamic if those qualities aren’t relayed to the potential buyers that you’re trying to reach out to. Unfortunately that person is probably not on your site reading the lengthily biography of your company, or the blurbs and descriptions on your latest product. In reality they’re bouncing around numerous sites, rapidly processing visual information and looking for something that sticks. That’s how the brain works, and it’s the imagery that is the vital link between your product and that potential customer. That person is viewing hundreds of pages very quickly, and scanning many images, making split second decisions on the quality of one product from the next. How will you create customer confidence in your brand? What is the most effective way to translate the quality and credibility of your product, and then translate that into sales? Quality Product Photography.

Professional product photography should be a vital part of your business plan. Not one you ‘scrimp and save’ on, and certainly not an optional one. Our clients unanimously report that whatever cost they’ve laid out on product photography with us (usually relatively minimal) they’ve recouped many times over in extra sales. A wise investment indeed. See it as the first connection. A digital handshake between you and the buyer. You’ve devoted time and money into everything from product development to creating your website, don’t fall at the last hurdle and have your products looking mediocre online. Give them the treatment they deserve, it could be the difference between a sale for you and a sale for your competitor.


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