Do You Pay Enough Attention To Your Background?

As a product photographer, your immediate response to this question would probably be a confident yes! However, it is always a question worth asking as we believe every photographer and packshot studio should take the time to reflect and improve. Take a moment to look back at some of your photographs and think about whether […]

Lighting Terms That A Product Photographer Needs To Know – Part 1

There are countless terms out there in the world of photography that any commercial photographer or product photographer of any type should be aware of. When we narrow this down to lighting terms, there are many to get your head around and understand. We’ve put together a shortlist of some key terms that we feel […]

Breaking Product Photographer Rules Can Lead to Better Results

We will all have read about the fundamental rules in photography, often finding sources that argue against those rules to make it even more confusing. As a result, it can be difficult as a product photographer or packshot studio to move away from standard, safe rules that people live by such as the rule of […]

A Product Photography Guide to Reflections

We often write about lighting and its importance in the world of product photography. What we haven’t discussed quite as much is the topic of reflections and the role they play in photography, particularly in more challenging areas such as jewellery photography. Overview of reflections Let’s start with the fundamental rule of reflection. Should a […]

Shoe Photography Tips For a Product Photographer

Within the world of fashion, a product photographer will often have to work on footwear, whether trainers or smarter footwear. As a commercial photographer, it is important to understand the best approach to this kind of project and we’ve put together some helpful tips. It is our belief that by following key pieces of advice, […]

A Helpful Guide to Makeup Product Photography

The world of product photography is a diverse and challenging one, with different genres requiring a particular set of skills and concepts. A packshot photographer will often have a broad understanding of each type, along with an underlying knowledge of product photography fundamentals. In this article, we are going to touch on makeup product photography […]

Our Guide to the Best Black and White Product Photography

Some of the most captivating product images and marketing campaigns have included black and white shots. However, when you remove the colour from a photograph, it can be difficult for a commercial photographer to add a voice and story in the same way. As a result, we believe anyone working in product photography needs to […]

The Most Important Accessories For Product Videography

As a commercial photographer, it is essential that you have all the right equipment when delivering your product photography services. This is also true when creating product videos for clients and whilst much of the equipment is the same, there are some key differences. We’ve put together the main accessories required to deliver high-quality videos […]

Top Editing Tips For A Product Photographer

As a product photographer, you will be doing your best to get stunning images that your clients will love. One part of this process is the editing phase and we’ve put together some top tips for editing your images. This is particularly important when working with small, intricate or highly detailed products, such as jewellery […]

Why 360-Degree Product Photographs Are So Important

A 360-degree product photograph has become one of the most important shots for any product photographer or packshot studio. This is in part due to the competitive nature of e-commerce and the need to find innovative ways to improve conversion rates. Compare an e-commerce store to a bricks and mortar store. Your customers can’t interact […]