Today’s article aims to answer a question that we know many a packshot photographer and packshot studio will have asked before. What exactly is focus breathing? We will touch on what this term means, why it happens and the ways to avoid it. So let’s dive into...
As an experienced commercial photographer, you will understand the term negative space and may well have a strong understanding of how it can benefit you as a product photographer. However, it can sometimes go against logic or natural instinct when you’re just...
We’re always searching for ways to improve our product photography, whether that is by learning a new technique, buying new equipment or improving existing skills. This is true across all aspects of photography including food, fashion and jewellery photography. What...
This article may seem to go against a lot of the advice out there for a product photographer, or any other type of commercial photographer. That is because softboxes are a fantastic source of lighting and we stand by that statement but we do believe there are...
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