What Is The Best Way To Edit Non-Destructively In Photoshop CC?

We’ve all been there before, spending time editing a photograph and realising that you have caused the image to degrade so much that it just isn’t good enough. This is where the concept of non-destructive editing within Photoshop comes into play as a fantastic way to preserve as much of the quality of the original […]

Lighting Terms That A Product Photographer Needs To Know – Part 1

There are countless terms out there in the world of photography that any commercial photographer or product photographer of any type should be aware of. When we narrow this down to lighting terms, there are many to get your head around and understand. We’ve put together a shortlist of some key terms that we feel […]

Breaking Product Photographer Rules Can Lead to Better Results

We will all have read about the fundamental rules in photography, often finding sources that argue against those rules to make it even more confusing. As a result, it can be difficult as a product photographer or packshot studio to move away from standard, safe rules that people live by such as the rule of […]

A Product Photography Guide to Reflections

We often write about lighting and its importance in the world of product photography. What we haven’t discussed quite as much is the topic of reflections and the role they play in photography, particularly in more challenging areas such as jewellery photography. Overview of reflections Let’s start with the fundamental rule of reflection. Should a […]

Shoe Photography Tips For a Product Photographer

Within the world of fashion, a product photographer will often have to work on footwear, whether trainers or smarter footwear. As a commercial photographer, it is important to understand the best approach to this kind of project and we’ve put together some helpful tips. It is our belief that by following key pieces of advice, […]

Top Tips for Creating a Brand Story with Product Photos

The responsibility of a product photographer is to tell a story through photographs, whether for an individual product, range of products or marketing campaign. When working in jewellery photography, fashion or food photography, it follows a simple structure that mirrors story writing: Character, Setting and Plot. We’ve put together a brief summary below of each […]

The Advantages of Using Top light in Product Photography

We’ve covered lighting in many articles over the years and as a product photographer or packshot studio, it will form one of the most important aspects of every shoot. However, we believe the idea of using a top light delivers real benefits that other types of lighting simply don’t offer. This is particularly useful for […]

The Most Important Accessories For Product Videography

As a commercial photographer, it is essential that you have all the right equipment when delivering your product photography services. This is also true when creating product videos for clients and whilst much of the equipment is the same, there are some key differences. We’ve put together the main accessories required to deliver high-quality videos […]

Getting Started With Product Videography

Product photography is no longer just about taking still shots of a product from a range of angles or directions. Videography now plays an important part in e-commerce, marketing and branding so it is vital for any commercial photographer to offer this service. This article details two basic aspects of product videography and acts as […]

Why Getting Lighting Right is The Key to Success

With this article, we have decided to touch on why getting the lighting right means getting product photography right. As a packshot photographer, there are some interesting rewards that come from taking the time to understand and perfect lighting. Get creative It can be easy to focus on following strict rules and guidelines to get […]