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Product Photography – When Should A Macro Lens Be Used?

by Rob Stanley Stanley | May 4, 2020 | Fashion Photography, Packshot Studio, Product Photography

To start off, let’s clarify briefly what a macro lens is and why it’s often mentioned as a key part of your product photography equipment. In essence, the main advantage of a macro lens over a more standard type of lens is its ability to focus up to a 1:1...

Studio Fashion Photography – What Should Be In Your Toolkit

by Rob Stanley Stanley | Apr 28, 2020 | Fashion Photography, Product Photography

The world of fashion photography is one of the most diverse and challenging areas of photography that you can be involved in, whether as a professional, a client or someone wanting to create images for their own brand. Your toolkit will eventually be made up of an...

The Most Important Task For Any Packshot Studio – Reflecting Reality

by Rob Stanley Stanley | Apr 15, 2020 | Fashion Photography, Packshot Studio, Product Photography

Let’s start off by defining the key term in this title – packshot studio. In essence, this is a product photographer or team who create product photos (packshots) for their clients. These images will traditionally include the product itself, all of the packaging...

Product Photography – Product Only Images Vs In Context Images

by Rob Stanley Stanley | Apr 8, 2020 | Fashion Photography, Product Photography

Take the time to think about the last few items you’ve bought online or the websites you’ve browsed recently. Did they show the products on their own, or with some kind of background or context? Each website will do things slightly different and it can be challenging...

A Quick Guide to Clothing Photography For Your E-Commerce Site

by Rob Stanley Stanley | Mar 23, 2020 | Fashion Photography

Taking photographs of clothing for your website offers its own unique challenges but fortunately, doesn’t present quite as many challenges as jewellery photography. Whether you’re a product photographer or simply running your own e-commerce site, there are some...

Product Photography – Why Using High-Quality Images Will Increase Conversion Rates

by Rob Stanley Stanley | Mar 9, 2020 | Fashion Photography, Product Photography

People choosing to do shopping online has been growing for many years and some research suggests that by 2021, approximately 93% of people in the UK will purchase products from e-commerce sites. Combined with the increasing competition online, it is more important...
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