If you want to establish strong online visibility for your e-commerce, high-quality product photography is an absolute must. Strong and engaging visuals will enhance your online presence both online and offline by grabbing the attention of your target client and setting your business above the competition. Your products need to work as hard as they possibly can to sell themselves and professional photography will show off their USPs in the best possible light to drive sales. Below we have outlined some of the benefits of creating flawless product photos to drive your business goals.
Breaking through on mobile
Every business worth its salt must cater to the mobile audience as the vast majority of ecommerce browsing and sales is done on mobile and on the move. Mobile users have very different browsing and buying habits to those using desktop devices and large swathes of text are likely to be ignored. This is where your product photography really comes out to shine, so we always suggest posting your very best images strategically on your website to optimise impact.
Grabbing attention on social media
Social media moves at lightning speed and many business people struggle with creating content that stands high above the rest. Stylish, strong and engaging product photographs will stop your audience in their tracks and open up the story of your brand to a wider audience whilst showcasing your products in the best possible light.
Creating outstanding adverts
Organic and paid adverts are led by striking visuals. Beef up your digital marketing on Bing, Google AdWords and similar channels with beautiful product imagery that makes the most of your display network ads. This is far more likely to encourage click-throughs and optimise your PPC campaigns. We also recommend using paid ads on social networks such as Facebook where ad delivery is built around powerful visuals.
Print and offline distribution
Never forget the potential of more traditional marketing methods when utilising your product photography. Think trade show materials such as plain banners, display ads, merchandise with your corporate branding, brochures displaying your very best products and other physical marketing materials that offer your potential clients a tangible way to engage with your imagery, and your brand.
High-quality product photography tells the first chapter of the story – once you have these shots at your disposal, it’s up to you to re purpose them as far as possible for the very best return on investment.