How Professional Product Photographs Enhance the Customer Experience

May 20, 2019

How Professional Product Photographs Enhance the Customer Experience

When it comes to interacting with your customers online, high quality visual content is essential. This is a quick, powerful and effective way to communicate with your audience and an essential part of the consumer decision-making process.

It also secures that all-important first impression to make the difference between a click-through and a click away from your website. You’ve worked hard to create exquisite quality products and establish your brand – here’s how to make sure that your product photography does your business justice.

Instantly Capture Your Customer’s Attention

It is the visuals that instantly engage your customer when they click through to your site. On-brand, engaging images can make all the difference when it comes to retention and conversion, working to minimise bounce rates and encourage the customer through your site in a fluid way.

High quality photos demonstrate to your potential customers that you care about the image of your brand, which indicates that the products you provide are of equal top quality. They also secure that all-important first impression.

Engage the Customer throughout their Journey

Creating a fluid customer journey is key if you wish to maximise conversions. Use relevant imagery at every customer touchpoint, including a variety of product images on the individual product page to enhance the USPs.

All images should be clean and professional – we usually recommend an uncluttered background that allows your products to take centre stage however this may depend on your brand style and imagery. Always be consistent with your product photography as this will help set the tone of your brand and give customers something familiar to engage with, working to establish a strong relationship and repeat business.

Bring your Products to Life

The highest quality product photography will bring your brand and products to life, creating desire and excitement in the consumer. Once you have elicited the all-important emotional reaction from your audience, you are well on the way to a successful journey.

Create a portfolio of lifestyle-themed product shots that show your customer how the products can be used or worn – e.g. shooting an image of a model in a bikini against the backdrop of a sandy beach to sell your swimwear. Putting products into context goes a long way towards encouraging the customer along their journey by using emotional engagement. Utilise natural light as far as possible for beautiful results.

Consider the Social Aspect

Your product photography should not be limited to your website. While this is arguably the most important selling point for your products, social media is also an extremely powerful sales and marketing tool. It’s also beneficial to use product photography in your email marketing, to enhance and reinforce your brand image at every opportunity and keep your business in the minds of your target audience.

We have created stylish and engaging product photos for brands large and small across a wide range of industries. For more details on how our e-commerce photography can improve your brand engagement and skyrocket your sales, contact our expert team today.

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