In a previous article, we discussed the Amazon image requirements for anyone wishing to list products on their website. The next stage is to think about perfecting those images to drive conversions and sell your products. This is where a quality product photographer or packshot studio will be able to help take your images to the next level, but whether you use a professional or not, there are some key pieces of advice to stick to.
Choosing the right number of images
In general, the amazon system will allow up to 9 images for any listing but the last two are often hidden unless a customer clicks on the gallery option. This means you should be aiming for 6 images and 1 video. As with all of your listings, take the time to get professional quality, beautiful images of your product, following all the rules and requirements that Amazon applies. Whether you choose to do this through a product photographer or not, remember to do research on the type of lighting, equipment needed and background options.
For the seventh slot, there is a growing focus on videos as a way to sell a product, as it allows the company to tell a more interactive story, offering a 360-degree option for customers to see. If you’re uncertain about how to do this for a product, consider speaking to a packshot studio and ask for their advice.
Be creative with your images
There are certain image requirements for the main image on Amazon, but for other images and videos, you can get creative and really tell a story. One way of doing this is by choosing lifestyle shots for your product. As any product photographer will tell you, these bring a product to life, allowing the customer to imagine themselves in that scenario with your product. This is vital when a customer is unable to see a product in person or try it on.
Aside from lifestyle shots, getting creative means filling in the blanks left by standard product shots and enhancing the link between your product and your brand. Consider using text on secondary images, as long as it doesn’t overlap with the image or draw attention away for the wrong reasons. Perhaps you have a product with technical requirements or size guides and so you could add in an infographic, table or graph. This is a great way of answering concerns a customer may have or appeal to those who place value in technical information, as well as designs.
Put your customers first
The last piece of advice in this article is perhaps the most important one and that is to always consider your customers when choosing images and designs. Try to see your product through the eyes of your stereotypical customer and think about how they would react and what they are looking for. If you’ve done the analysis, you should have an idea of who your average customer is and their likes/dislikes.
It is important to do this analysis before spending time and money working with a product photographer or packshot studio because you want to give them the most accurate directions possible. Sticking to this approach will not only save you time and money but help achieve incredible photographs and ultimately lead to selling for products.