From clothing to jewellery, there’s no doubt that selling products online is a challenge. Even if your products are of the highest quality, your images need to be perfect as well to ensure that you convey your collections in the most effective way. Here’s our top tips on how to create powerful product photography to convert your target customer.
Clothing and Footwear
Any item of clothing must look “ready to wear” in order to encourage consumer desire as they imagine themselves putting on the garment and feeling fabulous. Remove any pesky labels or tags, then use lint rollers to remove dust or debris. The golden rule of apparel shooting is to use a steamer before the photographs are taken to ensure every product looks its best.
Use live models or mannequins to bring the products to life and show off their shape, fit and details. Laying clothing out on a flat surface or a hanger just won’t do the items justice or encourage those all-important sales.
When it comes to footwear, many brands that also sell clothing like to use live models to show off a full outfit and help consumers imagine how they might style the shoes. In all cases, polish your footwear and keep things tidy when it comes to laces, poppers and straps. Stuff taller boots with paper to show off their shape and always use your shots to create the illusion that the shoe is being worn – flat images will do nothing to sell your products.
Finding a piece of jewellery that you love is such a personal choice, which is why you need to work extra hard when selling via ecommerce to show off your jewellery products in all their glory. Polish it carefully and give it a quick touch up mid-shoot if need be. Keep the background of your jewellery photography very clean and uncluttered – it is the details and elegance of the product that must command attention. Use mannequins where appropriate to show consumers how, for example, a necklace might fall on the chest to help bring the product to life.
Remember, prepping your products for the shoot might be time-consuming but it really is worth it. High-quality images can make all the difference when it comes to sales and they will also work to keep your target customer coming back for more, as well as encourage people to talk about your brand with their friends and family to expand your reach. Never assume that your products are always photo-ready because any small snag, smudge or fault in a product photo will have a negative impact on conversions and consumer trust in your brand.
Our professional London Based products photographers have created sales-driven photography for a wide range of ecommerce clients. Get in touch to find out more about how we can help you.