Amazon Image Requirements – What You Need to Know

Jun 1, 2020

Amazon Image Requirements – What You Need to Know

Amazon is an incredible platform for selling products and generating interest in your business and high-quality product photography can be the difference between success and failure. Whether customers come to us wanting clothing photography services or other types of product, we always advise them to follow the key Amazon image requirements, set out by the Amazon themselves.

There is a massive amount of content on this subject, allowing you to go into granular detail about image requirements, main listings, secondary listing images etc, but we have pulled together an overview of the key requirements that you should know.

Basic Requirements

For any images you use, they must adhere to the following requirements:

  • Minimum dimension on its longest side = 500px
  • Maximum dimension on its longest side = 10000px
  • File type must be JPEG or GIF
  • The maximum file size is 10mb
  • Colour space should be sRGB

What we Recommend

Wherever possible, we believe you should aim for each image to meet the following requirements when uploading to Amazon:

  • Image of 2000px by 2000px
  • Make sure you’ve cropped the image as best as possible
  • Save the file as a JPEG and maximise the compression because as part of the Amazon Image requirements, they will compress it again.
  • Save the file as sRGB colour if possible.

Main Image Requirements Vs Secondary Image Requirements

Amazon places far greater restrictions on the main image when compared to the secondary image. Apart from the technical rules, the principle still stands that professional product photography will lead to more sales, whether the main photo or a secondary one.

Main listings must have a pure white background, with the image filling at least 85% of the total area of the photograph. Furthermore, they must be clear, clean and accurately portray the product you are selling. Some key restrictions include not showing multiple views, no brand tags or graphics or illustrations. A full list of rules and regulations can be found within your amazon seller account.

For secondary images, they must adhere to the basic requirements at the top of this page, but other than that, you have far more freedom to get creative and show off your products in their best light.

Clothing Photography – Key Requirements For the Main Image

With any kind of product photography, you need to think about the best set up to maximise the product, but with clothing, there are some specific Amazon image rules that must be adhered to and you don’t want to fall foul of these, as it may mean you need to go back and take new images, causing a loss of time and money.

Firstly, clothing must be photographed on a model or a flat surface, whereas accessories including hats, belts and ties must be shown on flat surfaces only. Child and baby products should be displayed flat only.

Finally, any clothing photography done for items such as lingerie or swimwear, must not be in any way sexually explicit or obscene.

What’s next?

Once you have got your head around the requirements that Amazon place on images, it’s all about creating the most effective images for your products. We will publish further content on this in the coming weeks to help you design the best product images and listings possible and really boost your sales.

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