360° product photography is a service we started offering several years ago due to the many advantages it can provide to anyone selling products online. Since then it has become one of our most popular services, and with good reason! Here are the top four reasons that we think it’s time you looked into this too.
1) Simulate a real shopping experience
We can provide a complete 360° view of your product, allowing users to use the interactive controls to rotate the virtual product on the details that matter most to them, exactly like they would if they picked it up in a shop. Recreating a virtual version of this experience is one of the major hurdles of selling online, but 360° product photography is one of the best solutions available.
2) Engage with website users
When browsing products on a website, people need to be drawn towards the areas you want them to focus on, again just like in a real retail store. You’re at a disadvantage by default because there is no way to interact personally with every visitor to your site, but a 360° image of your product makes a huge difference in that respect, since your customer can engage and interact with your online store. This will almost certainly make them more interested in what you have to offer and increase the time they spend on your site, which is great for potential sales.
3) Make your customers more confident
Providing a high level of detail in your product images is always extremely important if you want to persuade some to make a purchase. By seeing your items from every possible angle, your website users will be a lot more comfortable that they know what to expect, which is definitely an advantage is any competitive online market.
4) Cut down on costly returns
Especially in areas like fashion, where a picture can easily be misleading, you will normally have to account for a certain proportion of your online sales having to be returned and refunded due to expectations not being met. This is an unnecessary expense for any business, but by getting a detailed 360° view of the product before they buy, customers should be able to make better decisions and avoid misunderstandings that later lead to returns.
If these benefits sound attractive and you’d like to know more, including details of the competitive pricing we offer on 360° product photography, simply contact us and we’ll be happy to discuss it further with you.