Online marketplaces are incredibly crowded, so if you own an eCommerce site, you’re going to have to do everything you can to ensure your business stands out from the crowd. If you get your marketing efforts right, you should see your Google ranking move in the right direction and, as a result, welcome more visitors to your site. A high visitor rate means nothing however if your conversion rate is low, and one of the biggest causes of a poor conversion rate is bad product photography.
With that in mind, we’ve put together some tips on how to ensure your photos always show your products in the best possible light.
Use a white background
To showcase your products, it’s a good idea to use an infinity cove to help you give the illusion of a seamless background. Infinity coves are a curved, completely all-white space, that ensure nothing distracts from your products. As an alternative, you can use Photoshop to remove any items or details from the background, but it’s always best to keep the background as plain and white as possible.
Whilst you want your product to appear in the best possible light, it’s still not a good idea to use filters. After all, you want your photographs to be a wholly accurate representation of the product’s appearance.
You should have three different resolutions for every product. That way you have enough photographs for the thumbnail image, the medium sized image, and you have a high resolution photograph for the customers who want to take a closer look at the photograph, which they can do by clicking on it and zooming in.
Show the uses of your products
Your products may have a number of USPs, so it’s absolutely vital that you clearly display what they are to visitors taking a closer look at the product. You can do just that by taking images of the product being used. If it can be used in several different ways, make sure you have photographs of all them.
To get flawless product photography that shows your products off in the right way every time, be sure to contact us to discuss your needs. We’ll be more than happy to address any questions you may have.